Who Can EnterEntries may be submitted by:
- brands and organisations operating loyalty or CX programs
- marketing, CRM and CX teams
- agencies and solution providers acting on behalf of clients
- technology vendors implementing engagement platforms
- partnerships delivering joint initiatives
Both
client-side and partner-side submissions are accepted.
EligibilityEntries must relate to initiatives that have been implemented, launched or significantly developed within the eligibility period of the current awards cycle.
For established programs, submissions may focus on specific features, updates or enhancements introduced within the eligibility period.
Eligible initiatives may include:
- loyalty programs and engagement platforms
- marketing and customer engagement campaigns
- CX transformation initiatives
- technology implementations supporting loyalty or CX
- gamification and behavioural engagement programs
Entries may represent either
established programs, new initiatives or specific enhancements implemented within the eligibility period.
Entries should:
- demonstrate measurable results and business impact
- include supporting evidence (data, KPIs, outcomes)
- reflect real-world implementation rather than conceptual proposals