Submit Entry
2014-2018
HALL OF FAME
Benchmark cases in loyalty and customer experience across Russia and Belarus
WINNERS 2018
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "Vmeste I navsegda" | Rolf (Russia)
  • Grand Prix - Best Co-branded Card of the Year
    Loyalty program "SVO Club" | Aeroport Sheremetevo & BinBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Bonus" | Rostelecom (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best Loyalty Program - Pharmacy
    Loyalty program "Club 36.6" | "36.6" Pharmacy Chain (Russia)
  • Best Loyalty Program – Leisure, Experience & Entertainment Sector
    Loyalty program "WG Cashback" | Wargaming (Russia)
  • Best Loyalty Program - B2B
    Loyalty program "G-Club Professional" | Gazpromneft-Smazochnie materialy (Russia)
  • Best Loyalty Program - Services
    Loyalty program "G-Club Professional" | Gazpromneft-Smazochnie materialy (Russia)
  • Best Loyalty Program - FMCG
    Club "Moya Petelinka" | Petelinka (Russia)
  • Best Loyalty Program – Trade Mall
    Loyalty program "PlanetaCard" | Malltech (Russia)
  • Best Co-branded Card | Bank – Food Retailer
    "Pyaterochka" Card | Pochta Bank & X5 Retail (Russia)
  • Best Co-branded Card | Bank – Travel
    Loyalty program "SVO Club" | Aeroport Sheremetevo & BinBank (Russia)
  • Start of the Year
    Loyalty program "Bolshe" | Tele2 (Russia)
  • Start of the Year
    Project "Admitad Platform" | Admitad (Russia)
  • Best Use of CRM
    Loyalty program "Vmeste I navsegda" | Rolf (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Polza" | Home Credit Bank (Russia)
  • Best Use of CRM
    Loyalty program "Wings" | Ural Airlines (Russia)
  • Gamification of the Year
    Online game "Taina Zakoldovannoi Bashni" | Rostelecom (Russia)
  • Best Rewards Catalogue
    Loyalty program "Aeroflot Bonus" | Aeroflot (Russia)
  • Best Use of Analytics
    Loyalty program "Polza" | Home Credit Bank (Russia)
  • Best Use of Analytics
    Loyalty program "Honored Guest" | Rosinter Restaurants (Russia)
  • Best Use of MarCom
    Loyalty program "Wings" | Ural Airlines (Russia)
  • Best Use of MarCom
    Loyalty program "Vmeste I navsegda" | Rolf (Russia)
  • Best Use of Mobile Technologies
    Club "Moya Petelinka" | Petelinka (Russia)
  • International Loyalty Program of the Year
    Loyalty program "Vygoda!" | "Almi" Retail Chain (Belorussia)
  • CRM/Loyalty/CX Vendor of the Year
    Solution "Loymax" | Loymax (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Solution "Loya" | Service Plus (Russia)
WINNERS 2017
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Polza" | Home Credit Bank (Russia)
  • Best Loyalty Program – Financial Sector
    Project "Karta Gladiatora" | Bank Otkrytie (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Dom.ru Club" | R-Telecom (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Moya Victoria" | "Victoria" Retail Chain (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "M.Video Bonus" | "M.Video" Retail Chain (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program "Aeroflot Bonus" | Aeroflot (Russia)
  • Best Online Loyalty Program
    Loyalty program "M.Video Bonus" | M.Video (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program - Services
    Project "Nastoyashiy specialist" | Specialist (Russia)
  • Best Loyalty Program - Services
    Loyalty program "Invitro Privilege" | Invitro (Russia)
  • Start of the Year
    Project "Marketplaces "SberSpasibo" | SberBank (Russia)
  • Start of the Year
    Loyalty program "Luchshe" | Bank "Saint-Petersburg" (Russia)
  • Loyalty Innovation of the Year
    Loyalty program "Moya Elka" | Rostelecom (Russia)
  • Best Digital Loyalty Program
    Project "ishopper" | Pochta bank (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "MegaCard" | IKEA & IKANO Bank
  • Best Co-branded Loyalty Program
    Card "Perekrestok" | Alfa-bank & X5 Retail (Russia)
  • Gamification of the Year
    Loyalty program "Moya Victoria" | "Victoria" Retail Chain (Russia)
  • Best Co-branded Card of the Year
    Card "Aeroflot" | Otkrytie Bank (Russia)
  • Tech Leader of the Year
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Tech Leader of the Year
    Loyalty program | Touch Bank (Russia)
  • Best Use of CRM
    Loyalty program "Invitro Privilege" | Invitro (Russia)
  • Best Use of CRM
    Loyalty program "Vmeste I navsegda" | Rolf (Russia)
  • Best Loyalty Program - B2B
    Номинация "SIEGENIA Synergy" | SIEGENIA (Russia)
  • Best Loyalty Program - FMCG
    Project "IQOS" | Dentsu Aegis Network Russia (Russia)
  • Best Loyalty Program Advertising Campaign
    Loyalty program "Moya Victoria" | "Victoria" Retail Chain (Russia)
  • Best Loyalty Program – Trade Mall
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Best Loyalty Program – Oil & Gas
    Loyalty program "Semeynaya Komanda" | Rosneft (Russia)
  • Best Collectible Loyalty Program
    Loyalty program "Moya Victoria" | "Victoria" Retail Chain (Russia)
  • Best Use of Analytics
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Use of Mobile Technologies
    Loyalty program "Moya Elka" | Rostelecom (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Loyalty program "M.Video Bonus" | M.Video (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Best Use of MarCom
    Loyalty program "Moya Victoria" | "Victoria" Retail Chain (Russia)
  • Customer Service Leader
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Rewards Catalogue
    Bonus Advisor (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Center of Financial Technologies (Russia)
  • CRM/Loyalty/CX Solution of the Year
    Solution "Loya" | Service Plus (Russia)
  • Rewards Provider of the Year
    Ozon (Russia)
  • Person of the Year in Loyalty Marketing
    Elena KORYAKOVA | "Victoria" Retail Chain (Russia)
  • Grand Prix - The Most Client-oriented Company of Russia
    Home Credit Bank (Russia)
  • Best CX in Retail
    Tele2 (Russia)
  • Best CX in Financial Sector
    Home Credit Bank (Russia)
  • Best CX in Non-Food Retail
    "M.Video" Retail Chain (Russia)
  • Best CX in Transportation
    Loyalty program "Aeroflot Bonus" | Aeroflot (Russia)
  • Best Multi-channel CX
    SberBank (Russia)
  • CX Innovation of the Year
    Bonus Advisor (Russia)
  • Customer Experience Leader - Automotive Manufacturer
    Toyota (Russia)
  • Software Integrator of the Year
    Norbit (Russia)
WINNERS 2016
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program "RZD Bonus" | RZD (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "M.Video Bonus" | "M.Video" Retail Chain (Russia)
  • Best Loyalty Program - Telecom Sector
    MGTS (Russia)
  • Best Loyalty Program – Leisure, Experience & Entertainment Sector
    Loyalty program | FC "Spartak" (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program - FMCG
    Project "Welcome to Black Friday & Cyber Monday" | L'Oreal Russia (Russia)
  • Best Loyalty Program - Services
    Loyalty program "Invitro Privilege" | Invitro (Russia)
  • Start of the Year
    Loyalty program "Svoi" | Tele2 (Russia)
  • Start of the Year
    Loyalty program | Touch Bank (Russia)
  • Loyalty Innovation of the Year
    Loyalty program | Bashneft (Russia)
  • Best Digital Loyalty Program
    Loyalty program "Svoi" | Tele2 (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Best Co-branded Card of the Year
    Loyalty program "MegaCard" | IKEA & IKANO Bank (Russia)
  • Gamification of the Year
    Loyalty program "Hitroshopping" | "Media Markt" Retail Chain (Russia)
  • Best Online Loyalty Program
    Loyalty program "M.Video Bonus" | M.Video (Russia)
  • Tech Leader of the Year
    Loyalty program "Hitroshopping" | "Media Markt" Retail Chain (Russia)
  • Tech Leader of the Year
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Use of CRM
    Loyalty program "Karta pochetnogo klienta" | Inventive Retail Group (Russia)
  • Loyalty Innovation
    Solution "Clear Future" | Lanit Omni (Russia)
  • Software Integrator of the Year
    Project "Dari Podarki" | Edenred (Russia)
  • Customer Service Leader
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Center of Financial Technologies (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Manzana Group (Russia)
  • Special award - "Transparency of calculations"
    MTS (Russia)
  • International Loyalty Program of the Year (CEA)
    Loyalty program "Invitro Privilege" | Invitro (Russia)
  • For the Promotion of Loyalty Marketing in Russia
    Loyalty Coalition "Malina" (Russia)
  • Person of the Year in Loyalty Marketing
    Aleksandra KIRSANOVA | "Media Markt" Retail Chain (Russia)
  • Grand Prix - The Most Client-oriented Company of Russia
    Bank "Saint-Petersburg" (Russia)
  • Grand Prix - The Most Client-oriented Company of Russia
    MTS (Russia)
  • Best CX in Financial Sector
    Card "#VseSrazu" | Raiffeisen Bank (Russia)
  • Best CX in Telecom
    Loyalty program "Dom.ru Club" | R-Telecom (Russia)
  • Best CX in Food Retail
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best CX in Non-Food Retail
    Project "Birthday in Hamleys" | Hamleys (Russia)
  • Best Multi-channel CX
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best CX in Transportation
    Loyalty program "RZD Bonus" | RZD (Russia)
  • Best CX in B2B
    Project "Svetofor" | Bank "Saint-Petersburg" (Russia)
  • Best CX in B2B
    Fundament Group (Russia)
  • Best CX in FMCG
    Project "Chistaya Krupa 3 v 1" | Desan (Russia)
  • Innovation of the Year
    Project "Mobile bank BSPB Mobile" | Bank "Saint-Petersburg" (Russia)
  • Technological Innovation of the Year
    Project "Paperless Loans at ATM" | Bank "Saint-Petersburg" (Russia)
  • Marketing Innovation of the Year
    Project "Otkrytki iz kulturnoi stolitsy" | Bank "Saint-Petersburg" (Russia)
  • Customer Service Leader
    Loyalty program "SberSpasibo" | SberBank (Russia)
WINNERS 2015
  • Best Loyalty Program – Financial Sector
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "Kukuruza" | "Evroset" Retail Chain (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "Karta zolotykh zhelaniy" | "Adamas" Retail Chain (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Metropolia" | "Metro Cash&Carry" Retail Chain (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Schastlivoe vremya" | beeline (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program "RZD Bonus" | RZD (Russia)
  • Best OMNI Loyalty Program
    Loyalty program "Club Eldorado" | "Eldorado" Retail Chain (Russia)
  • Best Short-term Loyalty Program
    Loyalty program "Metropolia" | "Metro Cash&Carry" Retail Chain (Russia)
  • Best Loyalty Program - FMCG
    Loyalty program "Club Rastishka" | Danon / Adwatch (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program - B2B
    Loyalty program "Club Efes" | Efes / PosterOne (Russia)
  • Best Loyalty Program - B2B
    Loyalty program "Stash v vashu polzu" | beeline (Russia)
  • Start of the Year
    Loyalty program "Hitroshopping" | "Media Markt" Retail Chain (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Loyalty Innovation of the Year
    Solution "RightWay" | CardSmile (Russia)
  • Best Mobile Loyalty Program
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best Collectible Loyalty Program
    Project "Fabrika offerov Royal Canin" | MARS / PosterOne
  • Best Co-branded Card of the Year
    Card "Tinkoff-eBay" | Tinkoff Bank (Russia)
  • Gamification of the Year
    Loyalty program "Hitroshopping" | "Media Markt" Retail Chain (Russia)
  • Gamification of the Year
    Project "Pokupai, kopi bonusy, letai besplatno" | Ural Airlines (Russia)
  • Rewards Provider of the Year
    Solution "Loyalica" | Ozon (Russia)
  • Best Use of Analytics
    Loyalty program "Club Pokupatelei" | "Posuda Tsentr" (Russia)
  • Best Use of MarCom
    Project "Aktivnyi grazhdanin" | Government of Moscow (Russia)
  • Best Advertising Campaign for Loyalty Program Promotion
    Card "Tinkoff-All Airlines" | Tinkoff Bank (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Customer Service Leader
    Loyalty program "Hitroshopping" | "Media Markt" Retail Chain
  • CRM/Loyalty/CX Solution of the Year
    MasterCard
  • Loyalty Awards Russia Partner
    RBK (Russia)
  • Grand Prix - The Most Client-oriented Company of Russia
    Bank "Saint-Petersburg" (Russia)
  • Grand Prix - The Most Client-oriented Company of Russia
    MegaFon (Russia)
  • Best CX in Financial Sector
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best CX in Financial Sector
    Loyalty program "Kukuruza" | "Evroset" Retail Chain (Russia)
  • Best CX in Insurance Sector
    Rosgosstrakh Life (Russia)
  • Best CX in Telecom
    MGTS (Russia)
  • Best CX in Food Retail
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best CX in Non-Food Retail
    Loyalty program "Kukuruza" | "Evroset" Retail Chain (Russia)
  • Best CX in Non-Food Retail
    "Detskiy Mir" Retail Chain (Russia)
  • Best CX in Transportation
    Russian Railways (Russia)
  • Best CX in HoReCa
    Marchellis Restarants powered by CRM Expert (Russia)
  • Best CX in Government Sector
    Ministry of Economic Development of Russian Federation powered by Interfax (Russia)
  • Best Omni-channel CX
    MegaFon (Russia)
  • Best Multi-channel CX
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Multi-channel CX
    Bank "Saint-Petersburg" (Russia)
  • Customer Experience Leader - Automotive Manufacturer
    Toyota (Russia)
  • The Best Corporate System for Customer Loyalty Formation
    Limpid Pools (Russia)
  • CX Innovation of the Year
    Center of Financial Technologies (Russia)
  • CX Innovation of the Year
    Bank "Saint-Petersburd" (Russia)
  • Technology Innovation of the Year
    Project "Contactless payment system HCE" | beeline (Russia)
  • Technological Innovation of the Year
    EVHC Project | Nissan (Russia)
  • Customer Service Leader
    Limpid Pools (Russia)
  • Post-sales Support of the Year
    LRSA Project | Nissan (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Zolotaya Korona (Russia)
WINNERS 2014
  • Best Loyalty Program – Financial Sector
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "Svyaznoy Club" | "Svyaznoy" Retail Chain (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Zolotaya likhoradka" | Rostelecom (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program "S7 Priority" | S7 Airlines (Russia)
  • Best Loyalty Program – Travel Sector
    Loyalty program "TUI Travel Club" | TUI (Russia)
  • Best Loyalty Program – Leisure, Experience & Entertainment Sector
    Loyalty program "Kinostatus" | Cinema Park (Russia)
  • Best Loyalty Program - HoReCa
    Loyalty program "Marriott Rewards" | Marriott Hotels (Russia)
  • Best Loyalty Program - Services
    Loyalty program "Energobonus" | Mosenergosbyt (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program - B2B
    Loyalty program "Heineken Bank" | Heineken (Russia)
  • Best Loyalty Program - FMCG
    Project "Nashe Prostokvashino" | Danon-Unimilk (Russia)
  • Start of the Year
    Loyalty program "Schastlivoe vremya" | beeline (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Loyalty Innovation
    Loyalty program "STS Molodezhka" | STS TV channel (Russia)
  • Best Mobile Loyalty Program
    Project "Karta postoyannogo gostya" | VietCafe (Russia)
  • Best Collectible Loyalty Program
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best Co-branded Card of the Year
    Loyalty program "Svyaznoy-Club" | "Svyaznoy" Retail Chain (Russia)
  • Gamification of the Year
    Loyalty program "STS Molodezhka" | STS TV channel (Russia)
  • Best Short-term Loyalty Program
    Loyalty program "Vkusomania" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best Use of CRM
    Loyalty coalition "Malina" | Loyalty Partners Vostok (Russia)
  • Best Use of Analytics
    Loyalty program "Svyaznoy-Club" | "Svyaznoy" Retail Chain (Russia)
  • Best Use of MarCom
    Loyalty program "RZD Bonus" | RZD (Russia)
  • Best Advertising Campaign for Loyalty Program Promotion
    Loyalty program "Collection" | VTB24 (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Loyalty program "Svyaznoy-Club" | "Svyaznoy" Retail Chain (Russia)
  • Customer Service Leader
    Loyalty program "Aeroflot Bonus" | Aeroflot (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Comarch (Poland)
  • IT Agency of the Year
    Technoserv Consulting (Russia)
  • Person of the Year in Loyalty Marketing
    Anna PASHKEVICH | SberBank (Russia)
  • For the Promotion of Loyalty Marketing in Russia
    Vladislav TREVES | Loyalty Library (Russia)
Spectrum350 Awards Network
Regional & Global Benchmarking Platforms across Loyalty, CX, FinTech and MarTech ecosystems.
Spectrum350 © 2013–2026
All rights reserved.
Core Award Domains
Loyalty & CX

FinTech

MarTech

Global Platforms
Expansion Roadmap
2027
Loyalty & CX
  • India
  • LatAm

FinTech
  • FinTech Awards Central Asia

2028
Loyalty & CX
  • China
  • Australia

2029
Loyalty & CX
  • Europe
  • North America
Contact & Governance
Awards & Submissions
awards@spectrum350.org


Speaking & Partnerships
partnership@spectrum350.org