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HALL OF FAME
Winners of The Loyalty & CX Awards Russia 2023
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program for "MIR" card users | NSPK JSC (Russia)
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Multibonus" | VTB (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "VTB Business League" | VTB (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Appery I soty" | beeline (Russia)
  • Best Loyalty Program – Food Retail
    Instant-win activity "Stickers" | "Magnit" Retail Chain (Russia)
  • Best Loyalty Program - B2B
    Fuel program for customers | Gazprombank Autoleasing (Russia)
  • Best Loyalty Program - B2B
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "X5 Club" | X5 Group (Russia)
  • Best Collectible Loyalty Program
    Project "Zavry v "Pyaterochke"" | "Pyaterochka" Retail Chain (Russia)
  • Best Mobile Loyalty Program
    Project "Increasing the value of the mobile card" | "Magnit" Retail Chain (Russia)
  • Best Short-term Loyalty Program
    Game "Novogodniy Dvizh" | beeline (Russia)
  • Best Co-branding Loyalty Program
    Loyalty program "Fuel for communication" | Gazprombank Mobile (Russia)
  • Best Co-branding Loyalty Program
    Project “INGO Ecosystem” | Ingosstrakh (Russia)
  • Emotional Connection
    The Local Community Centers Project | "Pyaterochka" Retail Chain (Russia)
  • The best employee loyalty program
    Loyalty program | TUTU.RU (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Payment Card of the Year
    UnionPay Debit Card | Gazprombank (Russia)
  • Payment Card of the Year
    Virtual Corporate Card "MIR" | VTB (Russia)
  • The Best Banking Card for Travel
    UnionPay Debit Card | Gazprombank (Russia)
  • The Best Card for Shopping Abroad
    UnionPay Debit Card | Gazprombank (Russia)
  • The Best Cashback Program for Banking Products
    Loyalty Program "Multibonus" | VTB (Russia)
  • The Best Cashback Program for Banking Products
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Use of Social Media
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Use of CRM
    Loyalty program for pharmacy chains "36,6" & Gorzdrav powered by GlowByte (Russia)
  • Best Use of MarCom
    Project "PSB Communication Center" | PSB (Russia)
  • Rewards Catalogue of the Year
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Corporate loyalty
    Employee Loyalty program | TUTU.RU (Russia)
  • Best Advertising Campaign for Loyalty Program Promotion
    Game "Rock, paper, scissors" | beeline (Russia)
  • The Best Project for the Formation of Corporate Loyalty
    Loyalty program "The best on Earth" | BetBoom (Russia)
  • The Best Project for the Formation of Corporate Loyalty
    Project "30 year beeline" | beeline (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Loyalty program "Strana Gemotest" | Gemotest (Russia)
  • Loyalty Innovation of the Year
    Loyalty program "X5 Club" | X5 Group (Russia)
  • Start of the Year
    Loyalty program for "MIR" Cards Users | NSPK JSC (Russia)
  • Gamification of the Year
    Project "beeline game section" | beeline (Russia)
  • Gamification of the Year
    Project "Lovlu na slove" | SberBank (Russia)
  • Gamification of the Year
    Project "Using Gamification in a Mobile App" | "Auchan" Retail Chain (Russia)
  • Grand Prix - The Most Client-oriented Company of Russia
    Coffeemania (Russia)
  • Best CX in Financial Sector
    Project "Single Credit Limit" | PSB (Russia)
  • Best CX in B2B
    Service "My Accounting Outsourcing" | SberSolutions (Russia)
  • Best CX in B2B
    Project "Gazpromneft Quality Assurance Mark" | Gazpromneft Regional Sales (Russia)
  • Best CX in Telecom
    Loyalty program "Bolshe" | Tele2 (Russia)
  • Best Brand Customer Experience
    Project "Gazpromneft Quality Assurance Mark" | Gazpromneft Regional Sales (Russia)
  • Best Omni-channel CX
    Loyalty program "#MOYAKOFFEMANIA" | Coffeemania (Russia)
  • Best CX Strategy
    Project "Gazpromneft Quality Assurance Mark" | Gazpromneft Regional Sales (Russia)
  • Best Measurement in CX
    Project "Implementation and processing of client feedback for process change" | Ingosstrakh (Russia)
  • CX Innovation of the Year
    Solution "Video Banker" | PSB (Russia)
  • CRM/Loyalty/CX Solution of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    RightWay Solution | Norbit (Russia)
  • Visionary of the Year
    Dmitry HASANOV (Alliance Region)
  • Technology Visionary
    Anton ALIKOV (Arctic Capital)
  • Person of the Year in the Loyalty Marketing
    Nikina PROKHOROV (Reputation House)
  • Loyalty Expert
    Ksenia MANAEVA | Egis RUS (Russia)
  • Team of the Year
    Bank "Saint-Petersburg"
Winners of The Loyalty Awards Russia 2022
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "Novogodniy Dvizh" | beeline (Russia)
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Ponyatniy cashback" | Gazprombank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program for "MIR" card users | NSPK JSC (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty Program "Welcome on board" | "Auchan" Retail Chain (Russia)
  • Best Loyalty Program - Pharmacy
    Loyalty program "Klub zdorovykh ludei" | Pharmacy chain 36,6 (Russia)
  • Best Loyalty Program - HoReCa
    Loyalty program "#MOYAKOFFEMANIA" | Coffeemania (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program - B2B
    Fuel program for customers | Gazprombank Autoleasing (Russia)
  • Best Collectible Loyalty Program
    Project "Multyashi" | "Magnit" Retail Chain (Russia)
  • Best Short-term Loyalty Program
    Project "Tariff 2022" | Gazprombank Mobile (Russia)
  • Best Co-branding Loyalty Program
    Loyalty program "Ingosstrakh Bonus" | Bank Soyuz (Russia)
  • Best Co-branding Loyalty Program
    Fuel program for customers | Gazprombank Autoleasing (Russia)
  • Emotional Connection
    Collection of mascots "Groundhogs of Coffeemania" | Coffeemania (Russia)
  • Emotional Connection
    Online summer camp "Lenta priklucheniy" | "Lenta" Retail chain (Russia)
  • Emotional Connection
    Project "Teddy Food" | AK Bars Bank (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Protsent +" | Gazprombank (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Payment Card of the Year
    "MIR Supreme" Card | SMP Bank (Russia)
  • Best Credit Card with Loyalty Program
    "Double Cashback" Card | PSB (Russia)
  • Best Co-branded Card
    Virtual card "Ogon" | Gazprombank (Russia)
  • Best Co-branded Card
    PFC CSKA Fan Card | PSB (Russia)
  • Best Co-branded Card | Bank – Travel 
    "OneTwoTrip with cashback up to 15%" Card | AK Bars Bank (Russia)
  • The Best Cashback Program for Banking Products
    "#MozhnoVSE" Card | Rosbank (Russia)
  • Best Loyalty Solution
    Project "Turisticheskiy cashback" for "MIR" Cards Owners | NSPK JSC (Russia)
  • Best Use of CRM
    Loyalty program "MKB Bonus" | MKB (Russia)
  • Best Use of Analytics
    Loyalty program "MKB Bonus" | MKB (Russia)
  • Rewards Catalogue of the Year
    PFC CSKA Fan Card | PSB (Russia)
  • Best Advertising Campaign for Loyalty Program Promotion
    Loyalty program "Novogodniy Dvizh" | beeline (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Loyalty program "Novogodniy Dvizh" | beeline (Russia)
  • International Loyalty Program of the Year
    Project "M Cosmetic" | "Magnit" Retail Chain (Uzbekistan)
  • Start of the Year
    Loyalty program "Bausch+Lomb Friends" | Bausch Health (Russia)
  • Start of the Year
    Loyalty program "Welcome on board" | "Auchan" Retail Chain (Russia)
  • Loyalty Innovation of the Year
    Loyalty program for contractors of Tatneft group | Bank Zenit (Russia)
  • Technology Leader of the Year
    Project "Preventive Communication Technology" | Renaissance Insurance Group (Russia)
  • Gamification of the Year
    Project "SberPrimeCity" | SberBank (Russia)
  • Contact Center of the Year
    Project "With love for customers" | Bank Zenit (Russia)
  • Customer Service Leader
    Loyalty program "Vasha Kofemania" | Coffeemania (Russia)
  • Customer Service Leader
    Renaissance Insurance Group (Russia)
  • Team of the Year
    Bank "Saint-Petersburg" (Russia)
  • Agency of the Year
    Media Instinct Group
  • Loyalty Expert
    Nikita PETIUSHIN | Plastika Okon (Russia)
Winners of The Loyalty Awards Russia 2021
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "Zapravsya Vygodoi" | LUKOIL (Russia)
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "Umniy Cashback" | Gazprombank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Klub Perekrestka" | "Perekrestok" Retail Chain (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Tvori volshebstvo" | "O'key" Retail Chain (Russia)
  • Best Loyalty Program - Pharmacy
    Loyalty program "pRIGLAshaem" | "Rigla" Pharmacy Chain (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program "RZD Bonus" | RZD (Russia)
  • Best Loyalty Program - Ecommerce
    Loyalty program | SberMegamarket (Russia)
  • Best Loyalty Program – Oil & Gas
    Loyalty program "Zapravsya Vygodoi" | LUKOIL (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "Multibonus" | VTB & Pochta Bank (Russia)
  • Emotional Connection
    Project "Pension Quiz" | Pochta Bank (Russia)
  • Start of the Year
    Project "Mall Gift Card" | MALLTECH (Russia)
  • Loyalty Innovation of the Year
    Loyalty program | Zaprosto! (Russia)
  • Eco Project of the Year
    Loyalty program "Multibonus" - Project "Mission: Clean water" | VTB (Russia)
  • Eco Project of the Year
    Project "#PERErozhdenie" | "Perekrestok" Retail Chain (Russia)
  • Environmental Protection Program
    Club "Deti o Planete" | "O'KEY" Retail Chain (Russia)
  • Brand Loyalty
    Project ""Perekrestok" - healthy habits supermarket" | "Perekrestok" Retail Chain (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Karta s plushkami" | Expobank (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "MKB Bonus" | MKB (Russia)
  • Best Mobile Loyalty Program
    Project "Lovi CASHBACK" | AK Bars Bank (Russia)
  • Best Mobile Loyalty Program
    Loyalty program "Vkusomania-2021" | "Azbuka Vkusa" Retail Chain (Russia)
  • Best Short-term Loyalty Program
    Project for gamers Omen2Play | HP и Fistashki (Russia)
  • Best Short-term Loyalty Program
    Project "Nedelya rislingov" | "Perekrestok" Retail Chain (Russia)
  • Best Co-branded Card
    Card "Pokupki s Magnit" | Pochta Bank (Russia)
  • Best Co-branded Card
    "Autodrive Start" Card | Gazprombank (Russia)
  • Best Co-branded Card | Bank – Food Retailer
    "Alfa-Bank-Perekrestok" Card | Alfa-Bank (Russia)
  • Best Co-branded Card | Bank – Travel
    "OneTwoTrip with cashback up to 15%" Card | AK Bars Bank (Russia)
  • Best Co-branded Card | Bank – Oil & Gas
    "LUKOIL-Tinkoff" Card | LUKOIL (Russia)
  • Best Co-branded Card | Bank – Transportation Company
    "Tvoi mir RZD Bonus" Card | SMP Bank (Russia)
  • Best Co-branded Card | Bank – Gaming
    "Faceit" Card | Gazprombank (Russia)
  • Gamification of the Year
    Project "Omen2Play" | HP и Fistashki (Russia)
  • Technology Leader of the Year
    Project "Mall Gift Card" | MALLTECH (Russia)
  • Technology Leader of the Year
    Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
  • Best Use of CRM
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Use of Mobile Technologies
    Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
  • Best Use of Analytics
    Loyalty program "MKB Bonus" | MKB (Russia)
  • Best Use of Analytics
    Loyalty program "Vkusomania 2021" | "Azbuka Vkusa" Retail Chain (Russia)
  • Customer Service Leader
    Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
  • Rewards Catalogue of the Year
    Loyalty program "Vkusomania 2021" | "Azbuka Vkusa" Retail Chain (Russia)
  • Team of the Year
    Bank "Saint-Petersburg" (Russia)
  • CRM/Loyalty/CX Solution of the Year
    Smart Loyalty Solution | Flocktory (Russia)
  • Loyalty Expert
    Tatiana ELISEEVA | Zaprosto! (Russia)
  • Person of the Year in Loyalty Marketing
    Svetlana ALAVERDYAN | Flocktory (Russia)
Winners of The Loyalty Awards Russia 2020
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "Mastercard Business-bonus" | Mastercard
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Umnyi cashback" | Gazprombank (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "Bonus card" | "Detskiy Mir" Retail Chain (Russia)
  • Best Loyalty Program – Non-food Retail
    Loyalty program "Ozon Card" | Ozon (Russia)
  • Best Loyalty Program - Pharmacy
    Loyalty program "Supersamson" | Samson Pharma (Russia)
  • Best Loyalty Program - HoReCa
    Loyalty program "METRO.Partner" | Metro Cash & Carry (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "Mastercard Business-bonus" | Mastercard
  • Best Loyalty Program - B2B
    Loyalty program "Mastercard Business-bonus" | Mastercard
  • Best Loyalty Program - B2B
    Loyalty program "Plus" | Severstal (Russia)
  • Best Loyalty Program - B2B
    Project "Veterinary Academy Royal Canin" | MARS
  • Best Loyalty Program – Trade Mall
    Loyalty program "MEGA Friends" | Ikano Bank
  • Best Loyalty Program – Oil & Gas
    Loyalty program "Champion Club" | Tatneft (Russia)
  • Emotional Connection
    Project "Myths and Legends about Healthy Food" | X5 Retail Group (Russia)
  • Best Loyalty Program – Food Retail
    Loyalty program "Loyalty card" | "Magnit" Retail Chain (Russia)
  • Start of the Year
    Loyalty program "Loyalty card" | "Magnit" Retail Chain (Russia)
  • Innovation of the Year
    Project "Ploom Launch" | JTI
  • Best Plastic Card Loyalty Program (Jury Board Choice)
    Loyalty program "MKB Bonus" | MKB (Russia)
  • Best Plastic Card Loyalty Program (Jury Board Choice)
    Loyalty program "Double Cashback" | PSB (Russia)
  • Best Plastic Card Loyalty Program (Internet Voting)
    Loyalty program "VezdeDohod" | Pochta Bank (Russia)
  • Best Plastic Card Loyalty Program (Internet Voting)
    Loyalty program "Polza" | Home Credit Bank
  • Best Mobile Loyalty Program
    Loyalty program "MKB Bonus" | MKB (Russia)
  • Best Short-term Loyalty Program
    Project "Promotion on frying pans and pots Royal Küchen" | "Magnit" Retail Chain (Russia)
  • Best Co-branding Loyalty Program
    Loyalty program "PROFcard" | AK Bars Bank (Russia)
  • Best Co-branded Card
    Loyalty program "AK Bars Premium Universal miles" | AK Bars Bank (Russia)
  • Best Co-branded Card | Bank – Travel
    Loyalty program "Tatarstan Tourist Pass" | AK Bars Bank (Russia)
  • Best Co-branded Card | Bank – Oil & Gas
    Loyalty program "Autodrive Start" | Gazprombank (Russia)
  • Gamification of the Year
    Project "Spasibomania 3.0 Giperbrosok" | SberBank (Russia)
  • Gamification of the Year
    Project "Land of Dragons" | Rostelecom (Russia)
  • Rewards Catalogue of the Year
    Loyalty program "Mastercard Business-bonus" | Mastercard
  • Technology Leader of the Year
    Loyalty program "Mastercard Business-bonus" | Mastercard
  • Best Use of CRM
    Project "Veterinary Academy Royal Canin" | MARS
  • Best Use of CRM
    Loyalty program "Polza" | Home Credit Bank
  • Best Use of MarCom
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Advertising Campaign for Loyalty Program Promotion
    Loyalty program "Mastercard Business-bonus" | Mastercard
  • Best Marketing Campaign Implemented within the Loyalty Program
    Project "Meeting with the legendary Gagarin Cup" | Rostelecom (Russia)
  • Customer Service Leader
    Rostelecom (Russia)
  • Team of the Year
    Mastercard
  • Team of the Year
    Bank "Saint-Petersburg" (Russia)
  • Person of the Year in Loyalty Marketing
    Ekaterina ZVONOVA | Bank "Saint-Petersburg" (Russia)
  • Loyalty Expert
    Vladimir KOROVIN | OMD OM Group (Russia)
Winners of The Loyalty Awards Russia 2019
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Renaissance Club" | Renaissance Insurance Group (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
  • Best Loyalty Program - Pharmacy
    Loyalty program "Zabota o zdorovie" | Apteka "Ozerki" (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "MTS Cashback" | MTS (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program "RZD Bonus" | RZD (Russia)
  • Best Loyalty Program – Leisure, Experience & Entertainment Sector
    Loyalty program "Eltsin Tsentr Plus" | Eltsin Tsentr (Russia)
  • Best Loyalty Program - Services
    Loyalty program "Eltsin Tsentr Plus" | Eltsin Tsentr (Russia)
  • Best Coalition Loyalty Program
    Loyalty program "SberSpasibo" | SberBank (Russia)
  • Start of the Year
    Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
  • Innovation of the Year
    Project "Social CRM" | Dentsu Aegis Network Russia & VKontakte (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Polza" | Home Credit Bank
  • Best Mobile Loyalty Program
    Loyalty program "13 pensiya" | Pochta Bank (Russia)
  • Gamification of the Year
    Project "Imperia Spasibo" | Loyalty program "SberSpasibo" | SberBank (Russia)
  • Gamification of the Year
    Project "Novogodniy shar udachi" | Rostelecom (Russia)
  • Rewards Catalogue of the Year
    Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
  • Best Use of Analytics
    Loyalty program "Renaissance Club" | Renaissance Insurance Group (Russia)
  • Best Use of CRM
    Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Project "Pozdravlyaev s ponedelnikami" | Tele2
  • Customer Service Leader
    Loyalty program "Renaissance Club" | Renaissance Insurance Group (Russia)
  • Best Card with Cashback
    Card "#MozhnoVSE" | Rosbank (Russia)
  • Best Co-branded Card | Bank – Food Retailer
    Card "Raiffeisen Bank - Lenta" | Raiffeisen Bank
  • Team of the Year
    Home Credit Bank
  • Person of the Year in Loyalty Marketing
    Roman SINENKO | SberBank (Russia)
For Additional Information:

Helen RUSAKOVA
Head of AWARDS project
E-mail: awards@spectrum350.events
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