"These awards are a strong endorsement from the professional community of OTP Bank’s systematic approach to enhancing customer centricity. Our CX transformation has become a key driver in reshaping how we work with the voice of the customer and has led to a significant increase in customer loyalty metrics.
As part of the ‘Digital Transformation of Surveys’ project, we developed our own proprietary solution for conducting online surveys within the mobile app and implemented artificial intelligence tools to analyze customer feedback in real time." (2025)

"Winning such prestigious awards as the Loyalty & CX Awards Russia and the FinTech Awards Russia is a truly important milestone for the Ingo Ecosystem. Receiving three awards at once is the highest mark of trust in our solutions and a strong recognition of the professionalism of the Ingo Ecosystem team.
However, the most valuable award for us is, without a doubt, the trust and loyalty of our customers — now numbering more than one million. It is for them that we continuously enhance and develop our services and products, optimize customer journeys, leverage modern technologies, and create new business verticals. We do everything possible to ensure that Ingosstrakh customers feel our care, appreciation, and gratitude for their trust and choice of our company." (2025)

"Receiving this award is a truly meaningful milestone for our company. The project helps us make healthcare even more accessible and convenient for our customers. We are grateful to every member of the Gemotest Club for their trust and active engagement. This recognition is the result of our shared progress and collective effort. We will continue to develop the project, expand its capabilities, and offer our clients an ever-growing range of valuable services and beneficial offers." (2025)

"The MEGA Friends loyalty program is a full-fledged ecosystem that enables the brand to maintain regular and emotionally engaging interactions with more than one million users. Our joint project with MEGA clearly demonstrated how a well-chosen channel — in this case, Telegram — can not only accelerate customer base growth but also fundamentally transform audience behavior.
The Telegram bot has become more than just an acquisition channel for the brand; it is a powerful driver of repeat visits and average basket growth. Engagement among users acquired via Telegram is consistently higher — in some cases up to three times greater than through other channels.
What is particularly important is that the digital solution has significantly expanded the program’s geographic reach. Telegram enables the brand to penetrate regions where traditional channels are less effective, giving MEGA not only broader reach but also true end-to-end control of the loyalty program nationwide.
The ‘Wheel of Fortune’ case vividly illustrates how a loyalty program can evolve into a strategic business tool. It is a great honor for us to be part of this transformation. We sincerely thank the MEGA team for their trust, bold vision, and ambition in bringing our joint projects to life." (2025)

"We are delighted that the project ‘Gamify RTO’ received such high recognition from the jury of the Loyalty & CX Awards Russia. For us, this is not just a game, but a strategic tool: we transformed mobile entertainment into a sustainable motivation system, where every action — from making a purchase to completing tasks — strengthens customer engagement. The growth in the number of players and a twofold increase in ROI are clear proof that gamification can successfully solve business objectives while also delivering genuine enjoyment to our customers." (2025)

"Company service has long been one of the main factors influencing customer's choice, and the maturity level of customer experience management within companies across various business sectors is increasing every year. The banking industry is one of the pioneers in this area, so the market now demands not just service, but super service, wow effect, and an individual approach to each customer.

It's great that the organizers have established CX as an independent award; it's encouraging to see such attention and involvement from different companies. It's very important to share best practices and experience. Thank you for creating such a space" (2024)

"The loyalty program is an important tool for attracting and retaining customers. We are glad that our projects have gained recognition not only among the bank's client audience, but also among the jury of the competition. It is especially pleasant to receive awards from the expert community in the field of loyalty, competing with worthy rivals" (2024)

"I would like to thank the competition organizers for interesting nominations - it was a challenge to make an application and draw a presentation to convey as clearly as possible about the complex under-the-hood process.
It was great to present our projects and compare them with market competitors: learn best practices from the loyalty & CX leaders in other industries. A lot could be taken into the piggy bank 😊
We will definitely participate in the next awards!" (2024)

"These awards confirm that our program is heading in the right direction and motivate us to move forward with an endless desire to improve our services and delight our loyal customers" (2023)

"The loyalty program allows our customers to receive the most interesting and advantageous offers, participate in exciting promotions, and save by paying for purchases with loyalty points. For the company, it is an effective tool that enables us to better understand our customers—their preferences and habits—so that we can offer each individual the most relevant products. We pay a lot of attention to the development of the loyalty program and are pleased that our efforts have been appreciated by the professional community" (2023)

"Loyalty & CX Awards Russia 2023 is not just a list of the best projects in the field of loyalty. The award can serve as a benchmark for the entire industry. It allows Russian companies to track key trends, identify leaders in specific areas, and find effective tools for addressing particular business challenges. This provides not only important metrics for assessing the current state of the market but also an opportunity to determine the trajectory of its future development" (2023)

"It is a great honor for us to receive this award. This is further proof that “Gemotest Country” is a truly unique project of federal scale. This year we have supplemented the program with new important studies to help each person maintain health" (2023)

"Customer loyalty is one of our core values, and we improve our service every day to maintain and enhance it: we develop new products and services, making them as convenient, profitable and personalized as possible. When developing our loyalty program "VTB Business League", we focused on the needs and characteristics of companies, which allowed us to create not just a universal point based system, but a set of specially selected privileges. The digital corporate card "Mir" from VTB with instant registration, launched at the very beginning of 2022, has become a relevant tool for entrepreneurs in the context of a global restructuring of payment processes and has helped businesses maintain stability and confidence in making payments. We are proud that the expert jury of the award appreciated VTB products and called them the best on the market" (2023)

"The Loyalty & CX Awards is a unique platform that brings together the best practices of the Russian market. The competition not only provides an opportunity to study and benchmark, but also sets high standards for all market players in various segments. This year, the Perekrestok retail chain won eight awards in different nominations. Of course, for us, such a result is a significant indicator. Once again, we are convinced that we have chosen the right vector of development, and we plan to reach an even higher bar" (2021)