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HALL OF FAME
Winners of The Loyalty & CX Awards Russia 2025
  • Grand Prix - Loyalty Marketing Leader in Russia
    Bank VTB (Russia)
  • Grand Prix - Technology Leader of the Year
    beeline (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Loyalty Program – Financial Sector
    Ecosystem Loyalty: Relaunch of “Spasibo” | SBER (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty Program “Orange Combo” | beeline (Russia)
  • Best Loyalty Program – Grocery Retail
    “5 Steps to a Gift at Super Lenta” Program | “Lenta” Retail Chain (Russia)
  • Best Loyalty Program of a Non-Food Retailer
    Project “The Meeting Place Cannot Be Changed: The Story of Chitai-Gorod’s Battle for Retail Space in the Era of Marketplaces” | “Chitai-Gorod” Retail Chain (Russia)
  • Best Loyalty Program of a Pharmacy Chain
    Loyalty program for pharmacy chains "36,6" & Gorzdrav powered by GlowByte (Russia)
  • Best Loyalty Program of a Travel Company
    Loyalty Program “GURU” | Ostrovok (Russia)
  • Best Loyalty Program - B2B
    Special Offers Conveyor of the Loyalty Program for SMB Clients of VTB Business League | Bank VTB (Russia)
  • Best Loyalty Program - B2B
    Loyalty Program for Entrepreneurs “Alfa – Profitable for Business” | Alfa-Bank (Russia)
  • Best Co-branded Card of the Year
    beeline and Alfa-Bank Orange Debit Card | beeline (Russia)
  • Best Co-branded Card | Bank – Telecom Operator
    beeline and Alfa-Bank Orange Debit Card | beeline (Russia)
  • Best Co-Branded Card | Bank – Travel
    VTB-Aeroflot Card for Travelers | Bank VTB (Russia)
  • Best Cashback Card
    Umnaya Gazprombank Card | Gazprombank (Russia)
  • Best Cashback Card
    Loyalty Program for Entrepreneurs “Alfa – Profitable for Business” | Alfa-Bank (Russia)
  • The Best Cashback Program for Banking Products
    Loyalty Program for Entrepreneurs “Alfa – Profitable for Business” | Alfa-Bank (Russia)
  • The Best Cashback Program for Banking Products
    Transformation from Bonuses to Unified Customer Value That Goes Beyond Cashback
  • Payment Card of the Year
    Umnaya Gazprombank Card | Gazprombank (Russia)
  • Best Loyalty Program for Salary Clients
    VTB Payroll Project | Bank VTB (Russia)
  • Card Subscription of the Year
    Gazprom Bonus Subscription Service with Two Tiers: “Plus” and “Premium” | Gazprom Bonus (Russia)
  • Card Subscription of the Year
    VTB Plus Subscription | Bank VTB (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Mobile Loyalty Program
    Plan b | beeline (Russia)
  • Best Loyalty Program with Collectible Rewards
    Sketerrys at Lenta! | “Lenta” Retail Chain (Russia)
  • Best Short-term Loyalty Program
    “Two Weeks of Super Discounts for Business from VTB” Promotion | Bank VTB (Russia)
  • Best Co-branding Loyalty Program
    Loyalty Program “INGO Bonus” | Ingosstrakh (Russia)
  • Best Coalition Loyalty Program
    “Orange Move: Telecom’s First Coalition Gamification Program!” | beeline (Russia)
  • Emotional Connection
    Customer Support Mission | Tripster (Cyprus)
  • Emotional Connection
    Project "How The Irony of Fate Sparked a New New Year Tradition” | National Lottery (Russia)
  • Start of the Year
    Loyalty Program “Renaissance Plus” | Renaissance Insurance Group (Russia)
  • Start of the Year
    Customer Club “Gemotest Club” | Gemotest (Russia)
  • Best Use of CRM
    Loyalty Program Transformation | Bank VTB (Russia)
  • Best Use of CRM
    Rubbles Customer Insight – Import Substitution and Implementation of an aCRM System | Pharmacy Chain 36.6 and Rubbles (Russia)
  • Best Use of Analytics
    Shaping Desired Customer Behavior Through Loyalty-Driven Motivation | Bank VTB (Russia)
  • Best Use of Social Media
    MEGA Friends Loyalty Program in a Gamified Telegram Bot | MEGA and Creative Studio SMIT. (Russia)
  • Best Use of MarCom
    Alfa-Bank: Games for (Not) Small Business | Alfa-Bank (Russia)
  • Best Use of Mobile Technologies
    Plan b | beeline (Russia)
  • Rewards Catalogue of the Year
    Loyalty Program for Entrepreneurs “Alfa – Profitable for Business” | Alfa-Bank (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Orange Combo | beeline (Russia)
  • Best Social Initiative Implemented Within a Brand Loyalty Program
    IEK GROUP’s Contribution to the Open Electricians Championship | IEK Group (Russia)
  • Best Marketing Campaign Implemented Within a Brand Loyalty Program
    MEGA Friends Loyalty Program – Gamified Telegram Bot | MEGA and SMIT Creative Studio (Russia)
  • Campaign of the Year: Best Youth Marketing Project Driving Brand Loyalty
    In a World Full of ‘No’s,’ Yota Says: ‘Yes to Everything!’ | Yota (Russia)
  • Breakthrough of the Year: Single-Channel Campaign Boosting Brand Loyalty
    Effective Start: MegaFon’s Use of Ozon Consumer Insights to Drive Sales Growth | MegaFon (Russia)
  • Best Trend-Driven Response: Strengthening Brand Loyalty via Collaboration with the Year’s Key Trend
    Yota – Effective Tapping | Yota (Russia)
  • Technology Leader of the Year
    Alfa-Bank: Games for (Not) Small Business | Alfa-Bank (Russia)
  • Technology Leader of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • Best Gamification in the Financial Sector
    ‘Stock Alchemy’ Game for Alfa-Bank Investors | Alfa-Bank (Russia)
  • Best Gamification in Telecom
    beeline’s Gaming Hub: Driving Customer Loyalty | beeline (Russia)
  • Best Gamification in Grocery Retail
    Gamify RTO | "Pyaterochka" Retail chain
  • Best Gamification in Non-Food Retail
    Orange Move: Telecom’s First Coalition Gamification Program! | beeline (Russia)
  • Best Gamification in Malls & Retail Centers
    MEGA Friends Loyalty Program – Gamified Telegram Bot | MEGA and SMIT. Creative Studio (Russia)
  • Gamification – Best Creative Idea
    ‘Stock Alchemy’ Game for Alfa-Bank Investors | Alfa-Bank (Russia)
  • Gamification – Trendsetter of the Year
    beeline’s Gaming Hub: Driving Customer Loyalty | beeline (Russia)
  • World-Changers: Gamification in Social Initiatives
    ‘CyberQuiz’ – Beeline App and Website Game | beeline (Russia)
  • Best Gamification for New Customers
    Digital Onboarding: A Personalized System for New Customer Integration | Alfa-Bank (Russia)
  • Gamification of the Year
    Alfa-Bank: Games for (Not) Small Business | Alfa-Bank (Russia)
  • Russia’s Most Customer-Oriented Company
    beeline (Russia)
  • Best CX in Financial Sector
    VTB’s Digital Products and Services Ecosystem for Foreign Economic Activity (FEA) | Bank VTB (Russia)
  • Best Customer Experience in the Insurance
    INGO Ecosystem | Ingosstrakh (Russia)
  • Best CX in Telecom
    The Star Has Risen – We Proudly Present beeline’s New Mobile App | beeline (Russia)
  • Best Online and E-Commerce Customer Experience
    beeline & AlfaStrakhovanie: Money-Back Protection | AlfaStrakhovanie (Russia)
  • Best Customer Experience with a Manufacturer’s Brand
    Open Electricians Championship | IEK Group (Russia)
  • Best Omnichannel Customer Experience
    beeline & AlfaStrakhovanie: Money-Back Protection | AlfaStrakhovanie (Russia)
  • Best User eXperience
    “Gazprom Bonus” Subscription | Gazprom Bonus (Russia)
  • Best CX Strategy
    OTP Bank Customer Experience Transformation | OTP Bank (Russia)
  • Best CX Strategy
    Leveraging Customer Experience Expertise in Loyalty Program Product Design | Bank VTB (Russia)
  • Measurable Changes
    Service 360: Tracking, Focusing, Delivering Results | Renaissance Insurance Group (Russia)
  • Measurable Changes
    Digitizing Survey Processes | OTP Bank (Russia)
  • Best Use of Customer Feedback and Insights
    Transforming Customer Experience in the Loyalty Program Using Feedback | Bank VTB (Russia)
  • Best Use of Digital Technologies
    Digital Onboarding: A Personalized System for New Customer Integration | Alfa-Bank (Russia)
  • CX Start of the Year
    Digital Onboarding: A Personalized System for New Customer Integration | Alfa-Bank (Russia)
  • CX Start of the Year
    beeline & AlfaStrakhovanie: Money-Back Protection | AlfaStrakhovanie (Russia)
  • Personalization of the Year
    New SMB Service Model: Personalized Manager for Each Client | Bank VTB (Russia)
  • Call Center of the Year
    Gazprombank Mobile Opens Its Own Contact Center | Gazprombank Mobile (Russia)
  • CRM/Loyalty/CX Solution of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • CRM/Loyalty/CX Integrator of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • Post-Sales Support of the Year
    Mortgage Management in VTB Online | Bank VTB (Russia)
  • Loyalty Marketing Team of the Year
    Bank "Saint-Petersburg" (Russia)
  • Person of the Year in the Loyalty Marketing
    Andrey Gubanov (beeline)
Winners of The Loyalty & CX Awards Russia 2024
  • Grand Prix - Loyalty Marketing Leader in Russia
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Best Loyalty Program – Financial Sector
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Best Loyalty Program - Telecom Sector
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Loyalty Program – Food Retail
    Program "Mini-Lenta" | “Lenta” Retail Chain (Russia)
  • Best Loyalty Program - Transportation
    Loyalty program | CDEK (Russia)
  • Best Loyalty Program - Services
    Loyalty program | CDEK (Russia)
  • Best Loyalty Program - B2B
    Loyalty program for entrepreneurs "SberBusiness Spasibo" | SberBank (Russia)
  • Best Loyalty Program - B2B
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Best Mobile Loyalty Program
    Loyalty program "Soty" | beeline (Russia)
  • Best Short-term Loyalty Program
    Project "Alfa-Pyatnitsa" | Alfa-Bank (Russia)
  • Best Co-branding Loyalty Program
    Project “INGO Ecosystem” | Ingosstrakh (Russia)
  • Emotional Connection
    Referral program «Vse v pluse» | SberBank (Russia)
  • The Best Project for the Corporate Loyalty Formation
    Employees' Calendar | beeline (Russia)
  • Best Project for the Development of Young Employees
    Project "Internship program Open MI" | Media Instinct Group (Russia)
  • Best Plastic Card Loyalty Program
    Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
  • Payment Card of the Year
    Umnaya Gazprombank Card | Gazprombank (Russia)
  • Best Premium Card
    Alfa Only | Alfa-Bank (Russia)
  • The best card for profitable purchases
    Umnaya Gazprombank Card | Gazprombank (Russia)
  • The best card for shopping abroad
    UnionPay Debit card | Gazprombank (Russia)
  • Best Co-branded Card | Bank – Food Retailer
    "Apelsinovaya Karta" with increased cashback in Pyaterochka and Perekrestok Retail Chains | Alfa-Bank (Russia)
  • Best Co-branded Card | Bank – Telecom Operator
    Cobranded Debit Card Alfa-Bank & beeline “1-5-25” | Alfa-Bank (Russia)
  • The Best Cashback Program for Banking Products
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Best Loyalty Program for Salary Clients
    The highest cashback, free cash withdrawals, transfers and information services: how "salary" clients live | Alfa-Bank (Russia)
  • Best Use of Social Media
    Project "SMM strategy for converting entertainment content into leads" | Gemotest (Russia)
  • Best Use of MarCom
    Project "A Special Approach to Email Marketing in Medicine" | Gemotest (Russia)
  • Best Use of CRM
    Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
  • Best Use of CRM
    Loyalty program for pharmacy chains "36,6" & Gorzdrav powered by GlowByte (Russia)
  • Rewards Catalogue of the Year
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Best Advertising Campaign for Loyalty Program Promotion
    Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
  • Best Marketing Campaign Implemented within the Loyalty Program
    Advertising campaign “Wheel of super cashback with Brickspacer bear” | Alfa-Bank (Russia)
  • Start of the Year
    Sberbank's "Favorite Small Business" Award for Entrepreneurs | SberBank (Russia)
  • Loyalty Innovation of the Year
    Loyalty program for the Fast Payment System & "MIR" Cards Users | NSPK JSC (Russia)
  • Personalized Marketing Innovation of the Year
    Rubbles Customer Insight | Pharmacy Chain 36,6 & Rubbles (Russia)
  • Technology Leader of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • Gamification of the Year
    "CyberQuiz" game in the mobile app and on the website | beeline (Russia)
  • Gamification of the Year
    Mobile application game “Pack your suitcases” | Auchan (Russia)
  • Eco Project of the Year
    #selacares: caring for mothers, children and nature | SELA (Russia)
  • Platform for Connecting and Launching Promotions
    Loyalty program for legal entities | NSPK JSC (Russia)
  • International Loyalty Program of the Year (CEA)
    Unified loyalty program "Gemotest Bonus" for the Russian Federation and the CIS countries | Gemotest (Russia)
  • Best CX in Financial Sector
    Building a real super service through organizing additional investments in solving client service requests | Alfa-Bank (Russia)
  • Best CX in Telecom
    Project "Overall balance" | beeline (Russia)
  • Best CX in Food Retail
    Ecosystem-360 for customer experience improving | “Lenta” Retail chain (Russia)
  • Best CX in Non-Food Retail
    Wheel of Fortune game mechanics to support TV marketing activities | Flocktory (Russia)
  • Best CX in Transportation
    Customer Support Department | CDEK (Russia)
  • Best CX within Leisure & Entertainment
    The "Games" section in the mobile application | beeline (Russia)
  • Best Brand Customer Experience
    Built-in finances for partner integrations | Alfa-Bank (Russia)
  • Best Omni-channel CX
    Project "OMNI" | SELA (Russia)
  • Best User eXperience
    How to get a loan secured by real estate as easy as a consumer loan | Alfa-Bank (Russia)
  • Best CX Strategy
    Total Experience — automated customer and employee feedback measurements | Alfa-Bank (Russia)
  • Best Use of Customer Feedback and Insight
    An automated process for recording and processing service deviations at each point of contact between the client and the bank in real time — Alert VOC | Alfa-Bank (Russia)
  • Best Complaint Handling
    How to Increase Customer Loyalty and Company Revenue with the Help of a Contact Center | CDEK (Russia)
  • Best Use of Digital Technologies
    CDP Project | Gazprombank Autoleasing (Russia)
  • Personalization of the Year
    Alfa-Bank & Vkusno i Tochka: partnership with a focus on youth | Alfa-Bank (Russia)
  • Customer Journey Map of the Year
    CDP Project | Gazprombank Autoleasing (Russia)
  • The Best Contact Center for Accounting Services Support
    Customer Care Center. Prompt, high-quality, with care for our beloved clients | SberSolutions (Russia)
  • Contact Center of the Year
    Beeline Rapid Response Team for Fraud Prevention | beeline (Russia)
  • CRM/Loyalty/CX Solution of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • CRM/Loyalty/CX Vendor of the Year
    Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
  • Customer Service Leader
    Project "Make it in 30" | MegaFon (Russia)
  • CX Team of the Year
    Alfa-Bank (Russia)
  • Marketing Manager of the Year
    Mikhriniso NIGMATULLINA | Vista Print (USA)
  • Person of the Year in the Loyalty Marketing
    Diana VASNEVA | Alfa-Bank (Russia)