The jury of the national award in the fields of loyalty marketing, customer relationship management, customer experience, and service, Loyalty & CX Awards Russia 2025, summed up the voting results and honored the winners.


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The winners’ award ceremony took place on July 25 in Moscow as part of the 11th Loyalty & CX Summit’24.
A total of 283 projects from 131 companies were submitted for the award.
104 projects were shortlisted, and 61 of them were selected as winners.


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The jury of the National Award in the fields of loyalty marketing, CRM, and customer experience management, Loyalty & CX Awards Russia 2023, completed the voting and announced the winners. The official awards ceremony was held in Moscow on July 25 as part of the юбилейного 10th Loyalty Marketing Summit’23.

This year, 214 projects from 101 companies were submitted for consideration.
55 projects received the highest scores in their respective categories and were named winners.


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The jury of the National Award in the fields of loyalty marketing and CRM, Loyalty Awards Russia 2022, completed the voting and announced the winners. The official awards ceremony was held in Moscow on July 19 as part of the Loyalty Marketing Summit’22.

This year, 179 projects from 90 companies were submitted for the award.
42 projects received the highest scores in their respective categories and were named winners.


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On August 16, 2021, the jury of the National Award in the fields of loyalty marketing and CRM, Loyalty Awards Russia 2021, completed the voting and selected the winning projects.

This year, 174 projects from 89 companies were submitted for the competition.
64 projects were shortlisted after receiving the highest scores in their respective categories.


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On July 23, 2020, the jury of the National Award in the fields of loyalty marketing and CRM, Loyalty Awards Russia 2020, completed the evaluation of the submitted projects and announced the winners. The results presentation took place as part of the online forum MarTech Spring Party 2020.

This year, 173 projects from 94 companies were submitted for the competition.
64 projects were shortlisted after receiving the highest scores in their respective categories, and following the final round of voting, 41 projects were selected as winners.


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On June 19, the awards ceremony for the best projects of 2018 took place at the Sokolniki Exhibition and Convention Center. The ceremony recognized the winners of the annual competition organized by the International Customer Experience Management Association (ICXC) and the industry portal “Loyalty Library,” with the support of the international research company Forrester Research.

Throughout the year, the expert council of the competition evaluated projects submitted by companies from Russia as well as from neighboring and international markets, selecting 42 projects for the shortlist. Following a closed vote by the international jury, a final list of 28 winning projects was determined, each receiving the highest number of votes.


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The ceremony was held on June 27, 2017, as part of the 4th Annual “ICXC Loyalty Marketing Forum 2017: Winners’ Insights,” where the winners of the National Loyalty Marketing Competition, Loyalty & CX Awards Russia 2017, were honored.

A total of 162 applications from 85 companies were submitted for the competition, from which the jury selected 35 outstanding projects as winners.


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On June 28, 2016, the awards ceremony for the winners of the National Loyalty Marketing Competition, Loyalty & CX Awards Russia 2016, took place as part of the annual forum of the International Customer Experience Management Association (ICXC), “Loyalty Marketing Forum 2016: Winners’ Insights.”

This year, 133 applications from 80 companies from Russia, Kazakhstan, and Belarus were submitted for the competition.
51 entries that received the highest scores in their respective categories were shortlisted for the award, and 47 top projects were named winners.


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The international jury of the National Loyalty Marketing Competition, Loyalty & CX Awards Russia 2015, summarized the results and awarded the winners. The official awards ceremony took place as part of the RBC conference, “Loyalty Programs as a Key to Effective Business: Winners’ Insights.”

This year, 112 applications from 78 companies were submitted for the competition.
From these, the distinguished jury selected 51 winners, who received commemorative trophies.


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The international jury of the National Loyalty Marketing Competition, Loyalty Awards Russia 2014, summarized the results and honored the winners. The awards ceremony took place as part of the RBC conference, “Loyalty Programs as a Key to Effective Business.”

Loyalty Awards was held in Russia for the first time. A total of 65 projects from four countries — Russia, Belarus, Ukraine, and Kazakhstan — were submitted for the competition. From these entries, 28 outstanding projects were selected and received trophies presented by members of the jury.


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The “Loyalty Library” portal announces the launch of the first Russian professional competition recognizing achievements in the loyalty marketing industry, to be held in spring 2014.

This year marks the 20th anniversary of the first loyalty programs launched in Russia. Over these years, the industry has come a long way — from simple discount programs to nationwide coalition initiatives and innovative mobile solutions. Having started decades later than our Western counterparts, today we have not only closed the gap in technologies and expertise but have also reached a level of maturity that allows us to share knowledge and experience on equal terms.

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