A total of 283 projects from 131 companies were submitted for the award.
104 projects were shortlisted, and 61 of them were selected as winners.

The list of winners based on the results of the final voting is as follows:

• Grand Prix - Loyalty Marketing Leader in Russia – Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia).

• Best Loyalty Program – Financial Sector – Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia).

• Best Loyalty Program - Telecom Sector – Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia).

• Best Loyalty Program – Food Retail – Program "Mini-Lenta" | “Lenta” Retail Chain (Russia).

• Best Loyalty Program - Transportation – Loyalty program | CDEK (Russia).

• Best Loyalty Program - Services – Loyalty program | CDEK (Russia).

• Best Loyalty Program - B2B – the award was shared between Loyalty program for entrepreneurs "SberBusiness Spasibo" | SBER (Russia) and Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia).

• Best Mobile Loyalty Program – Loyalty program "Soty" | beeline (Russia).

• Best Short-term Loyalty Program – Project "Alfa-Pyatnitsa" | Alfa-Bank (Russia).

• Best Co-branding Loyalty Program – Project “INGO Ecosystem” | Ingosstrakh (Russia).

• Emotional Connection – Referral program «Vse v pluse» | SBER (Russia).

• The Best Project for the Corporate Loyalty Formation – Employees' Calendar | beeline (Russia).

• Best Project for the Development of Young Employees - Project "Internship program Open MI" | Media Instinct Group (Russia).

• Best Plastic Card Loyalty Program – Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia).

• Payment Card of the Year – Umnaya Gazprombank Card | Gazprombank (Russia).

• Best Premium Card – Alfa Only | Alfa-Bank (Russia).

• The Best Card for Profitable Purchases – Umnaya Gazprombank Card | Gazprombank (Russia).

• The Best Card for Shopping Abroad – UnionPay Debit card | Gazprombank (Russia).

• Best Co-branded Card | Bank – Food Retailer - "Apelsinovaya Karta" with increased cashback in Pyaterochka and Perekrestok Retail Chains | Alfa-Bank (Russia).

• Best Co-branded Card | Bank – Telecom Operator - Cobranded Debit Card Alfa-Bank & beeline “1-5-25” | Alfa-Bank (Russia).

• The Best Cashback Program for Banking Products – Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia).

• Best Loyalty Program for Salary Clients - The highest cashback, free cash withdrawals, transfers and information services: how "salary" clients live | Alfa-Bank (Russia).

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• Best Use of Social Media – Project "SMM strategy for converting entertainment content into leads" | Gemotest (Russia).

• Best Use of MarCom – Project "A Special Approach to Email Marketing in Medicine" | Gemotest (Russia).

• Best Use of CRM – the award was shared between Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia) and Loyalty program for pharmacy chains "36,6" & Gorzdrav powered by GlowByte (Russia).

• Rewards Catalogue of the Year – Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia).

• Best Advertising Campaign for Loyalty Program Promotion – Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia).

• Best Marketing Campaign Implemented within the Loyalty Program – Advertising campaign “Wheel of super cashback with Brickspacer bear” | Alfa-Bank (Russia).

• Start of the Year – Sberbank's "Favorite Small Business" Award for Entrepreneurs | SBER (Russia).

• Loyalty Innovation of the Year – Loyalty program for the Fast Payment System & "MIR" Cards Users | NSPK JSC (Russia).

• Personalized Marketing Innovation of the Year - Rubbles Customer Insight | Pharmacy Chain 36,6 & Rubbles (Russia).

• Technology Leader of the Year - Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia).

• Gamification of the Year – the award was shared between "CyberQuiz" game in the mobile app and on the website | beeline (Russia) and Mobile application game “Pack your suitcases” | Auchan (Russia).

• Eco Project of the Year - #selacares: caring for mothers, children and nature | SELA (Russia).

• Platform for Connecting and Launching Promotions - Loyalty program for legal entities | NSPK JSC (Russia).

• International Loyalty Program of the Year (CEA) - Unified loyalty program "Gemotest Bonus" for the Russian Federation and the CIS countries | Gemotest (Russia).

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• Best CX in Financial Sector – Building a real super service through organizing additional investments in solving client service requests | Alfa-Bank (Russia).

• Best CX in Telecom – Project "Overall balance" | beeline (Russia).

• Best CX in Food Retail - Ecosystem-360 for customer experience improving | “Lenta” Retail chain (Russia).

• Best CX in Non-Food Retail - Wheel of Fortune game mechanics to support TV marketing activities | Flocktory (Russia).

• Best CX in Transportation - Customer Support Department | CDEK (Russia).

• Best CX within Leisure & Entertainment - The "Games" section in the mobile application | beeline (Russia).

• Best Brand Customer Experience - Built-in finances for partner integrations | Alfa-Bank (Russia).

• Best Omni-channel CX – Project "OMNI" | SELA (Russia).

• Best User eXperience - How to get a loan secured by real estate as easy as a consumer loan | Alfa-Bank (Russia).

• Best CX Strategy - Total Experience — automated customer and employee feedback measurements | Alfa-Bank (Russia).

• Best Use of Customer Feedback and Insight - An automated process for recording and processing service deviations at each point of contact between the client and the bank in real time — Alert VOC | Alfa-Bank (Russia).

• Best Complaint Handling - How to Increase Customer Loyalty and Company Revenue with the Help of a Contact Center | CDEK (Russia).

• Best Use of Digital Technologies - CDP Project | Gazprombank Autoleasing (Russia).

• Personalization of the Year - Alfa-Bank & Vkusno i Tochka: partnership with a focus on youth | Alfa-Bank (Russia).

• Customer Journey Map of the Year - CDP Project | Gazprombank Autoleasing (Russia).

• The Best Contact Center for Accounting Services Support - Customer Care Center. Prompt, high-quality, with care for our beloved clients | SberSolutions (Russia).

• Contact Center of the Year - Beeline Rapid Response Team for Fraud Prevention | beeline (Russia).

• CRM/Loyalty/CX Solution of the Year - Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia).

• CRM/Loyalty/CX Vendor of the Year - Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia).

• Customer Service Leader - Project "Make it in 30" | MegaFon (Russia).

• CX Team of the Year - Alfa-Bank (Russia).

• Marketing Manager of the Year - Mikhriniso NIGMATULLINA | Vista Print (USA)

• Person of the Year in the Loyalty Marketing - Diana VASNEVA | Alfa-Bank (Russia)

Congratulatulations!