"The loyalty program allows our customers to receive the most interesting and advantageous offers, participate in exciting promotions, and save by paying for purchases with loyalty points. For the company, it is an effective tool that enables us to better understand our customers—their preferences and habits—so that we can offer each individual the most relevant products. We pay a lot of attention to the development of the loyalty program and are pleased that our efforts have been appreciated by the professional community" (2023)

"Company service has long been one of the main factors influencing customer's choice, and the maturity level of customer experience management within companies across various business sectors is increasing every year. The banking industry is one of the pioneers in this area, so the market now demands not just service, but super service, wow effect, and an individual approach to each customer.

It's great that the organizers have established CX as an independent award; it's encouraging to see such attention and involvement from different companies. It's very important to share best practices and experience. Thank you for creating such a space" (2024)

"Loyalty & CX Awards Russia 2023 is not just a list of the best projects in the field of loyalty. The award can serve as a benchmark for the entire industry. It allows Russian companies to track key trends, identify leaders in specific areas, and find effective tools for addressing particular business challenges. This provides not only important metrics for assessing the current state of the market but also an opportunity to determine the trajectory of its future development" (2023)

"The loyalty program is an important tool for attracting and retaining customers. We are glad that our projects have gained recognition not only among the bank's client audience, but also among the jury of the competition. It is especially pleasant to receive awards from the expert community in the field of loyalty, competing with worthy rivals" (2024)

"It is a great honor for us to receive this award. This is further proof that “Gemotest Country” is a truly unique project of federal scale. This year we have supplemented the program with new important studies to help each person maintain health" (2023)

"Customer loyalty is one of our core values, and we improve our service every day to maintain and enhance it: we develop new products and services, making them as convenient, profitable and personalized as possible. When developing our loyalty program "VTB Business League", we focused on the needs and characteristics of companies, which allowed us to create not just a universal point based system, but a set of specially selected privileges. The digital corporate card "Mir" from VTB with instant registration, launched at the very beginning of 2022, has become a relevant tool for entrepreneurs in the context of a global restructuring of payment processes and has helped businesses maintain stability and confidence in making payments. We are proud that the expert jury of the award appreciated VTB products and called them the best on the market" (2023)

"I would like to thank the competition organizers for interesting nominations - it was a challenge to make an application and draw a presentation to convey as clearly as possible about the complex under-the-hood process.
It was great to present our projects and compare them with market competitors: learn best practices from the loyalty & CX leaders in other industries. A lot could be taken into the piggy bank 😊
We will definitely participate in the next awards!" (2024)

"The Loyalty & CX Awards is a unique platform that brings together the best practices of the Russian market. The competition not only provides an opportunity to study and benchmark, but also sets high standards for all market players in various segments. This year, the Perekrestok retail chain won eight awards in different nominations. Of course, for us, such a result is a significant indicator. Once again, we are convinced that we have chosen the right vector of development, and we plan to reach an even higher bar" (2021)